ETSU Embassies, a network of Japanese-inspired excellence
SHIZUKU – Drink Kong.
Rome, Italy
Lorem Ipsum
« ETSU Gin is an invitation to travel — a gin that carries the grace of Japan and the energy of discovery.
The ETSU Gin Embassies program celebrates the diversity of bars and bartenders around the world, bringing together stories, cultures, and interpretations.
It’s an honor to be part of it, because every cocktail is an embassy of taste, and every drop of ETSU tells a new story. »
Patrick Pistolesi
Owner Drink Konk & Nite Kong
ONDA – LAB.
Viterbo, italy.
Etsu Double Yuzu, Etsu Pacific Ocean Water, Vetz Aperitivo, Verjus, Ginger Syrup
« The cocktail explores balance between
two cultures — Italy and Japan — using the ocean as the central metaphor.
It’s about finding harmony through contrast. »
LAB Viterbo Team
ETSU ON THE MOON – Mezzo pieno
Marcianise, italy.
Etsu The Original, Blackberry cordial, Lcorice tincture, Violet liqueur
« Etsu. Il piacere ha radici lontane.
Being part of the ETSU Gin Embassies program makes me both proud and honored. My bar and I truly identify with the brand’s values — we strive for quality, craftsmanship, and a deep connection to our roots.
I’m confident that the ETSU range is in good hands. We’ll do our very best to help expand its presence locally, blending it with respect and creativity, without ever distorting the essence behind this remarkable spirit. »
Mezzopieno Team
ETSU WAY – Caffe Degli Artisti
Alessandria, ITALY.
Lorem Ipsum
« Etsu. Il piacere ha radici lontane.
Being part of the ETSU Gin Embassies program makes me both proud and honored. My bar and I truly identify with the brand’s values — we strive for quality, craftsmanship, and a deep connection to our roots.
I’m confident that the ETSU range is in good hands. We’ll do our very best to help expand its presence locally, blending it with respect and creativity, without ever distorting the essence behind this remarkable spirit. »
Mezzopieno Team
KUBATSU – Kubata.
Bayonne, France.
Etsu Pacific Ocean Water, Brana pear liqueur, Monin vanilla syrup, dash bitter cocoa, Piment d’Espelette
« ETSU Gin est une gamme de gins abouties en termes de sensations (gustatives, olfactives) mais aussi au niveau de l’esthétique du packaging.
L’esprit japonais est bien présent. »
Kubata Team
KANPAI –
MONDRIAN | Mr. Nakamoto bar
Cannes, France.
Lorem Ipsum
« ETSU Gin la gamme, une très belle découverte ! Mention spéciale pour le “Pacific” ! »
Mondrian Cannes Team
Meet the Embassies
STATUT OFFICIEL
AVANTAGES :
Label d’excellence, visibilité renforcée.
ENGAGEMENTS :
Présence de la marque sur site, promotion de la marque, expérience quotidienne Etsu Gin.
ACCOMPAGNEMENT & CRÉATIVITÉ
POUR VOTRE ÉQUIPE :
Formation exclusive dispensée par un expert, création de cocktails sur mesure.
POUR VOTRE ÉTABLISSEMENT :
Outils et inspiration pour sublimer l’art de la mixologie.
SUPPORT FINANCIER
Remboursements attractifs basés sur les volumes réalisés.
Engagements d’achat annuels adaptés à votre marché.
SUPPORT MARKETING
ACCÈS AU CATALOGUE :
Outils et matériels exclusifs pour améliorer votre bar.
ÉVÈNEMENTS ANNUELS
MOMENTS DE PARTAGE :
Célébration d’Etsu Gin et de la culture japonaise.
COMPÉTITION INTERNATIONALE
ETSU GIN MASTERS :
Accès exclusif à une vitrine mondiale de bartenders.
RECOGNITION :
Créativité inégalée et visibilité internationale.
FEDERICO
LEONE
Federico is the face of ETSU Gin in Italy. With his passion for Japanese culture, a natural talent for hospitality, and countless friendships across the bar industry, he shares ETSU’s harmony in the most authentic way. From guest shifts to masterclasses, Federico brings people together around great cocktails and genuine connections.
