The diary
Where news meets the Japanese art of living.
Follow the brand’s highlights, from the launch of limited editions to masterclasses around the world. Go behind the scenes of our creations, discover the inspirations that feed our universe, and meet the places and personalities who share our vision of refined mixology.
A place to explore, be inspired and travel with ETSU Gin.
A look back at the ETSU Gin Masterclass at Mondrian Bordeaux
On 24 April, ETSU Gin set up shop at Mondrian Bordeaux - Morimoto, for an exclusive masterclass aimed at bartenders on the Bordeaux scene. An immersion in the heart of Japan Organised around the...
Hanami, the cherry blossom tradition at the heart of Etsu Sakura
Every spring, Japan celebrates Hanami — the poetic tradition of cherry blossom viewing. This fleeting beauty inspired Etsu Sakura, a floral Japanese gin where sakura and yuzu harmoniously meet to honour the essence of the moment.
2024, a year filled with flavor and delight for Etsu Gin.
To mark the close of 2024, we take a moment to contemplate how far we’ve come, like admiring the landscape from the top of a mountain. This has been a year of bold initiatives, prestigious awards, and a constant drive to celebrate the essence of Japan through every bottle of Etsu Gin.
Etsu Gin in the heart of Tokyo: a Journey to the rhythm of Japan
Tokyo, a fascinating city where tradition and modernity coexist in harmony, is much more than a bustling metropolis. It's a canvas of contrasts, where each alleyway reveals a unique facet of Japan....
An exceptional Christmas with Etsu Gin: Japanese elegance under the tree
The festive season is the perfect time to create unforgettable memories. This year, let yourself be transported by the spirit of Etsu Gin, which is featured in Galeries Lafayette's prestigious...
Etsu at the Bar Convent Berlin
Bar Convent Berlin (BCB) 2024 was a memorable event for Etsu! From 14 to 16 October, we had the pleasure of meeting a public of enthusiasts, professionals and partners who came to discover or...
Etsu Sakura Limited Edition: a celebration of Japanese tradition
Ce gin exceptionnel capture la beauté éphémère des fleurs de cerisier, un symbole profond de la culture japonaise et de la nature transitoire de la vie.
Etsu Gin now available for delivery.
We're delighted to announce another milestone in our commitment to Etsu excellence. Effective immediately, gin lovers in Italy and the United States can now...
Etsu The Original wins Gold Medal at the 2024 IWSC Gin Awards and makes a splash on British TV!
Etsu The Original has been honored with a gold medal at the 2024 IWSC Gin Awards. With an impressive score of 96 points, our Japanese gin was recognized for its excellence in the "Classic /...
Discover the new Etsu 20cl Gift Sets: a sensory journey to the land of the rising sun
Discover the new Etsu 20cl Gift Sets, a sensory journey to the land of the rising sun.
