Every spring, a cultural and natural phenomenon transforms Japan: Hanami (花見). Literally ‘looking at the flowers’, Hanami is much more than just a stroll under the cherry blossom trees. It’s an ancient ritual deeply rooted in Japanese culture, a celebration of nature’s ephemeral beauty, renewal and the poetry of the present moment.
A millennia-old tradition with spiritual roots.
Hanami originated during the Heian period (794–1185), when members of the imperial court would gather under the cherry blossoms to compose poems inspired by their delicate bloom. Over time, this tradition spread across society, becoming a cherished moment of togetherness and quiet contemplation throughout the archipelago. Today, Japanese parks fill with families, friends, and colleagues picnicking under the sakura, in a joyful and poetic atmosphere.
“Each moment is a flower that blossoms only once.” — Japanese proverb
Etsu Sakura, a gin inspired by Hanami.
It is this graceful and profound tradition that inspired Etsu Sakura, a new floral and refined expression of Japanese gin. Created as an homage to the elegance of Hanami, Etsu Sakura captures the fleeting beauty of the season.
At the heart of the recipe: delicate and enchanting cherry blossom pairs with the vibrant freshness of yuzu to offer a subtle aromatic balance. The result is a gin of remarkable finesse, where Japanese botanicals express themselves with nuance and elegance.
On the palate, floral notes take center stage, lifted by citrus zest, a delicate herbal touch, and a soft, harmonious finish.
Tasting Etsu Sakura is a sensory journey into the world of Hanami.
Whether in an Etsu Sakura Gin & Tonic, a reimagined Martini, or simply served over ice, Etsu Sakura invites you to slow down, reflect, and savour the moment with elegance.
More than a gin, Etsu Sakura is a tribute to Japanese culture — to its ability to elevate detail, and to turn each passing moment into a singular experience.
