ETSU Embassies, a network of Japanese-inspired excellence
Bartenders are our finest storytellers.
With ETSU Embassies, we co-create Japanese-inspired experiences of harmony, precision, hospitality, creativity.
Discover our ambassadors.
SHIZUKU – Drink Kong.
Rome, Italy
“ETSU Gin is an invitation to travel, a gin that carries the grace of Japan and the energy of discovery.
The ETSU Embassies program celebrates the diversity of bars and bartenders worldwide, bringing together stories, cultures, and interpretations.
It’s an honor to be part of it, because every cocktail is an embassy of taste, and every drop of ETSU tells a new story.”
Patrick Pistolesi
Owner, Drink Kong & Nite Kong
ONDA – LAB.
Viterbo, italy.
Etsu Double Yuzu, Etsu Pacific Ocean Water, Vetz Aperitivo, Verjus, Ginger Syrup
“The cocktail explores balance between two cultures, Italy and Japan, using the ocean as the central metaphor.
It’s about finding harmony through contrast.”
LAB Viterbo Team
ETSU ON THE MOON – Mezzo pieno
Marcianise, italy.
Etsu The Original, Blackberry cordial, Lcorice tincture, Violet liqueur
“Etsu. Pleasure has deep roots.
Being part of the ETSU Embassies program makes us proud and honored. My bar and I truly identify with the brand’s values, we strive for quality, craftsmanship, and a deep connection to our roots.
I’m confident the ETSU Gin range is in good hands. We’ll do our very best to expand its presence locally, blending it with respect and creativity, without ever distorting its essence.”
Mezzopieno Team
ETSU WAY – Caffe Degli Artisti
Alessandria, ITALY.
Etsu The Original, barley water, bergamot juice and bitters.
“We draw inspiration from the similarities we find between Italy and Japan.”
Caffe Degli Artisti Team
KUBATSU – Kubata.
Bayonne, France.
Etsu Pacific Ocean Water, Brana pear liqueur, vanilla syrup, dash of cocoa bitters, Espelette pepper.
“ETSU Gin is a fully accomplished range in terms of flavor and aroma, and packaging aesthetics as well.
The Japanese spirit truly shines through.”
Kubata Team
KANPAI –
MONDRIAN | Mr. Nakamoto bar
Cannes, France.
Etsu Pacific Ocean Water, Sea Salt Yuzushu Liqueur, bitter shiso, shrub shiso, Tonic London Essence, shiso leaf, lemon juice and yuzu.
“This cocktail was designed as an ode to the flavours of Japan.
The combination of ETSU gin and shiso creates a balanced aromatic base, where the botanical richness of the gin interacts with the freshness of this herb, which is emblematic of Japanese cuisine. A creation that perfectly resonates with the identity of Mr. Nakamoto’s bar.
The ETSU Gin range is a great discovery! Special mention for ‘Pacific’!”
Mondrian Cannes Team
Meet the Embassies
AN OFFICIAL STATUS:
Benefits:
Seal of excellence, enhanced visibility.
Commitments:
On-site brand presence, active promotion, daily ETSU experience.
SUPPORT & CREATIVITY:
For your team: exclusive expert training, bespoke cocktail creation.
For your venue: tools & inspiration to elevate the art of mixology.
FINANCIAL SUPPORT:
Attractive reimbursements based on achieved volumes.
Annual purchase commitments tailored to your market.
EXCLUSIVE CATALOGUE:
Premium tools and materials at your disposal.
ANNUAL EVENTS:
INTERNATIONAL COMPETITION:
Exclusive access to ETSU Gin Masters 2026.
FEDERICO
LEONE
Federico is the face of ETSU Gin in Italy.
With a passion for Japanese culture, a natural talent for hospitality, and countless friendships across the bar industry, he shares ETSU Gin’s harmony in the most authentic way.
From guest shifts to masterclasses, Federico brings people together around great cocktails and genuine connections.
