The diary
Where news meets the Japanese art of living.
Follow the brand’s highlights, from the launch of limited editions to masterclasses around the world. Go behind the scenes of our creations, discover the inspirations that feed our universe, and meet the places and personalities who share our vision of refined mixology.
A place to explore, be inspired and travel with ETSU Gin.
Etsu at Galeries Lafayette: a sensory voyage
Voir l’article Etsu Galeries Lafayette During the month of March, the Galeries Lafayette window became the setting for a fascinating journey through the sophisticated and captivating world of Etsu....
Etsu at Wine Paris & Vinexpo Paris and ProWein Trade Fair Düsseldorf 2024
Dive into the heart of the 2024 edition of Wine Paris & Vinexpo Paris as well as ProWein Düsseldorf where Etsu shone brightly! Between discoveries and meetings, these two emblematic events were...
Explore the new Etsu experience
In the sophisticated world of spirits, the Etsu brand continues to stand out with unique creations that appeal to gin enthusiasts worldwide. With a perfect balance between tradition and innovation,...
Etsu gin travels around the Europe
Cyprus Etsu gin was present at the Mediterranean Bar Show in April 2023, in sunny Nicosia. The Mediterranean Bar Show aims to "promote and enhance the cocktail and drinks culture in the...
Japan conquers spirits
Japan is a country known for its unique culture and ancestral know-how in many spheres. And the production of spirits is no exception. Although the culture of sake is deeply rooted in Japan, it is...
History of cocktails in Japan
Cocktail culture has become a must nowadays, but do you know its origin in Japan? It began in the 1890s, when bartender Louis Eppinger created the first gin-based cocktail at the Yokohama...
